Esk Valley / Social Content and Management

As one of New Zealand’s heritage retail brands, Briscoes was seriously starting to lack authenticity amongst younger generations as competitors started changing the rules of engagement.

For Briscoes to continue to grow, they needed to attract a younger shopper, who didn’t consume traditional media, and typically shopped online.

As one of New Zealand’s heritage retail brands, Briscoes was seriously starting to lack authenticity amongst younger generations as competitors started changing the rules of engagement.